Petz revenue up 8%, with services and private label building momentum
The Brazilian retailer’s own brand products posted a 31% increase in the first quarter of 2025.
More items sold, more transactions and more frequent purchases have driven sales for Petz.
The group saw revenues surpass R$1 billion ($178M/€160M) in the first quarter of 2025, representing an 8% increase compared to the same quarter in 2024. This was driven by a 9% jump in B2C sales revenue to R$947 million ($17M/€15M).
Pet health plans
Services and other revenues gained 15% to R$32 million ($6M/€5M), including the launch of a pet health plans offering, Seres Saúde.
According to the company, the launch marks a “major” strategic milestone and reinforces its vision of building a “one-stop shop” ecosystem for pet owners
“Through this initiative, Petz strengthens its position as a full-service partner throughout the pet’s journey, expanding service offerings, deepening customer connection and loyalty, increasing customer engagement and ultimately boosting share of wallet and average ticket,” says the company management.
Net income gains
However, B2B revenue was down 25% to R$28 million ($5M/€4M) and operating revenue was negative R$336 million (-$59M/-€53M), although net income reversed a R$59,000 ($10.5K/€9.4K) loss in Q1 2024 to a positive R$759,000 ($134K/€120K) in the period January to March 2025.
Same-store sales increased 6%, and there was an 11% increase in the volume of goods sold in these stores. Physical store sales growth (10.2%) outpaced that of digital channels (8%), although digital penetration reached 42.3% of gross revenue.
Petz opened just 1 new store in the quarter and now operates in 24 states across all 5 regions of Brazil, with 49% of its stores being less than 4 years old.
Private label boost
Among the company’s strongest performers was its private label sales, which included the launch of 200 new SKUs during the quarter. Own brand products posted a 31% increase in revenue to achieve more than 11% of the retailer’s sales.
“Among recent launches, we highlight our toy line, which doubled its share, and pet beds, whose share tripled, reinforcing our commitment to offering high-quality products at competitive prices and with differentiated designs,” says the company.
Their “Selections” dry food line, launched at the end of 2024, shows “strong customer acceptance and loyalty.”
Clubz, the company’s platform that provides exclusive discounts, cashback and personalized content across 4 membership tiers, also reported gains in the quarter, adding 554,000 subscribers, up 19% year-over-year and accounting for 29% of total revenue.
Following a recent pilot, this May, it will begin rolling out at physical stores rather than being digital only.