PIJAC changes name to Pet Advocacy Network
The former Pet Industry Joint Advisory Council (PIJAC), that is celebrating its 50th anniversary, has undergone a process of rebranding to “better reflect its role in the pet care industry.”
The changes, unveiled during the Global Pet Expo in Orlando last week, want to reflect the evolution of the entity in the past 50 years as the legislative and regulatory voice of the responsible pet care community.
President and CEO of the association Mike Bober said that the new name embodies “who we are, what we do and why we do it.”
“This new name purposefully aligns with our role as a connector for the responsible pet care community to lawmakers, governing bodies and coalitions in the US and worldwide advocating the well-being of pets and the value of animal companionship,” he concluded.