Spectrum Brands Acquires Pet Treat and Toy Company, Armitage Pet Care

Providing premium pet treats and toys throughout the U.K. and continental Europe, Armitage is a market leader and offers a full assortment of pet-aisle staples, including Good Boy® dog treats, chews and toys, Meowee!® cat treats and toys, Wild Bird™ seeds, nuts and treats, and Wafcol® sensitive diets for dogs.

“We are very excited to add a market leader in dog and cat chews and treats to our highly successful and fast-growing Global Pet Care business unit. Over the last few years, Armitage has grown sales at a 17 percent compound annual rate. We expect that our global scale and resources will not only help fuel future growth of the Armitage brands within the U.K. and across continental Europe and beyond, but will also strengthen its e-commerce business. I would also like to warmly welcome the Armitage team to the Spectrum Brands family. I am confident in our ability to create tremendous value together.” said David Maura, Chairman and Chief Executive Offer of Spectrum Brands.

Armitage generated over $80 million in net sales over the past twelve months, and is being acquired at a purchase price of approximately $180 million, subject to certain adjustments. Armitage joins Spectrum Brands Global Pet Care’s assortment of industry-leading product lines dedicated to providing consumers with exciting, innovative solutions that simplify life with pets, including Nature’s Miracle® pet mess clean-up products, FURminator® deShedding Tools and SmartBones® rawhide-free dog chews, which already has a growing presence in the U.K. pet specialty market.

Source: businesswire