Target opens 2nd pet accelerator program

Target opens 2nd pet accelerator program

Target’s looking for ten companies for its five-week virtual accelerator program that will help them solidify their brands and get a taste of selling for the mass retail industry.

While there is no guarantee the participant’s products will appear on Target’s shelves, it does give the companies a glimpse of what it’s like to work with a major retailer.

Target Takeoff Pets is part of its broader Takeoff accelerator that has been running for five years. This will be the second edition of Takeoff Pets and alumni include Wolf Spring, Dandy and Trill Paws.