The Nutriment Company acquires of German BAF Petfood

As Germany’s first raw pet food factory, BAF Petfood strengthens TNC’s strategy to expand premium natural pet food production across Europe.

As a former subsidiary of specialist pet retailer Fressnapf, BAF Petfood operates from a 9,000-square-meter facility in Thalmässing, 55 km south of Nuremberg.

Through the deal, TNC will be able to boost its production capacity and gain access to Fressnapf’s retail network, including both company-owned and franchise stores.

BAF Petfood specializes in raw pet food products like blocks, sausages, nuggets and flakes. Its acquisition will enable the Stockholm-based company to provide an expanded range of steamed sausages and fresh frozen products.

Boosting production and network

Torsten Toeller, Chairman and Founder of Fressnapf and Maxi Zoo, states that the deal enhances the company’s product range. “Through this transaction, we offer our customers an even wider selection of high-quality products, ensuring that we continue to meet the diverse needs of pets and their owners,” he says.

TNC’s CEO, Anders Kristiansen, expressed confidence in the acquisition, highlighting the trust placed in TNC by Fressnapf.

“Taking over BAF from Fressnapf is a landmark deal for TNC and shows the trust in our company from the most successful European pet specialty retailer,” he notes.

In a recent GlobalPETS business analysis, the company states that its acquisition strategy is built around synergy, allowing its subsidiary brands to continue operating with some independence while benefiting from shared expertise and resources.

The future

Julius Adrian, Managing Director for Germany at TNC, notes the deal’s significance, stating that it cements the company’s “leadership position in both Germany and across mainland Europe.”

“While it is our fourth acquisition in 2025, we see numerous opportunities ahead and will continue to grow both organically and through further acquisitions across Europe,” he adds.

With the recent purchase of Spanish raw pet food brand Puromenu in March, TNC has made its seventh investment since last year, increasing its brand count to 17. In January, the company also announced 2 other purchases, British companies The Dog’s Butcher and Your Pet Nutrition.