3-in-1 pet fun: This new pet product turns everyday moments into shareable fun

The pet industry has seen much innovation across toys, treats and wellness products over the past decade. But while brands continue refining individual categories, many pet owners are still purchasing separate products for play, treats, dental care and gifting.

PawPrise is looking to change that.

Designed for today’s social-media-savvy, lifestyle-driven pet owner, PawPrise combines three traditionally separate categories – treat, toy and photo accessory – into one simple, retail-ready product. And it’s just been drawing plenty of interest at Interzoo 2026.

Designed for dogs

For dogs, at the center is a fully edible, teeth-cleaning ball that dispenses treats while they play, creating an experience that supports engagement and dental health at the same time.

Lightweight yet durable, the low-sugar edible ball has been designed to be gentle on teeth while still delivering a satisfying chewing experience that supports dental health and helps make playtime genuinely functional as well as entertaining.

The treats have been developed with both pet nutrition and digestibility in mind. Made with 55% real chicken, fruit and vegetables they contain no artificial colors or flavors and are enriched with omega-3 fatty acids and collagen to promote healthy skin and coat condition, plus Vitamins C and E for immune support.

Built for cats

The cat toys have been created specifically around natural feline behaviors, encouraging chasing, pouncing and hunting instincts through lightweight, bat-ready designs that are easy for cats to swat, carry and play with independently. Intended to support both mental and physical stimulation, they help keep cats active, curious and entertained through self-led play.

Modern pet owners

PawPrise is equally built around the behavior of modern pet owners – particularly younger, digitally connected consumers who increasingly treat pets as part of their identity and social life. Pets today are deeply integrated into everyday life, appearing across social media, celebrations and lifestyle-driven purchasing decisions.

The accessory element encourages dog and cat owners to turn playtime into a more interactive experience, adding a layer of social engagement beyond traditional pet products. In a market where emotional connection increasingly drives purchasing decisions, PawPrise recognizes that modern pet ownership is as much about experience as it is functionality.

That combination is what makes the concept stand out. It also reflects changing attitudes toward convenience and value. Consumers increasingly want products that fit naturally into their lifestyles without adding unnecessary clutter or complexity. PawPrise has been created to feel simple, accessible and impulse-friendly while still delivering tangible, practical benefits.

Less waste by design

Sustainability also plays an important role in the product’s positioning.

Rather than approaching sustainability through complicated messaging, PawPrise focuses on reducing waste through smarter product design. By combining several product categories into one, it helps minimize excess packaging and unnecessary consumption. The edible ball format for dogs also reduces long-term waste compared to traditional toys that are eventually discarded once worn out or damaged.

Built for retail

Importantly, the product has been developed with commercial scalability in mind. PawPrise is designed to work across multiple retail environments, from gifting and impulse purchase displays to mainstream pet retail and multi-category placements. Its accessible price point and broad appeal position it for strong turnover potential, particularly among younger consumers seeking products that combine functionality with entertainment.

For retailers, success will ultimately come down to performance metrics including rate of sale, repeat purchase and category expansion. However, PawPrise also brings another increasingly valuable advantage: visibility beyond the shelf.

Organic consumer visibility is becoming an increasingly powerful growth driver across the pet industry, especially for products that naturally lend themselves to photography and video. PawPrise has been intentionally created to encourage that behavior, helping generate ongoing exposure beyond the retail environment supported by brand and influencer-led social media marketing.

As the global pet market continues evolving toward more experience-led, lifestyle-oriented purchasing, PawPrise reflects a broader shift in consumer expectations. Today’s pet owners are no longer simply buying products, they are buying interaction, convenience, wellness and moments worth remembering.

PawPrise brings those elements together in one product. And in an increasingly crowded market, that simplicity may be exactly what makes it memorable.