TikTok ventures into selling pet products
Social platform TikTok has started selling pet care products (food, toys, supplements…) through its TikTok shop in the UK.
A cute dog interacting with a goat. A cat hiding in a cardboard box. Who doesn’t like pet videos?
The TikTok community certainly does. Pet focused hashtags, like #DogsOfTikTok and #PetsOfTikTok, are racking up billions of views.
With this new addition, users will be able to purchase pet care products through the TikTok Shop, directly from retailers. Some of the retailers involved include the Herbal Dog Company (@herbaldogco), PatchPops Boutique (@Patchpops Boutique) and Lords And Labradors (@lordsandlabradors).
They’ll sell their own products, as well as popular brands like Lily’s Kitchen, Mars Petcare, Nestlé Purina, Harringtons, Ziwi Peak and more.
Patrick Nommensen, Senior Director, eCommerce Operations commented: “Pet content plays a huge role in making TikTok the joyful place it is today, and we know the TikTok community loves nothing more than sharing their pets with the world. By introducing pet care products to TikTok Shop UK, our community will now be able to explore and discover new pet content and stock-up on essential pet care products from leading brands. I’m excited to see how pet care brands harness the platform to showcase their products in unique and creative ways.”
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