UK vegan pet food brand partners with “world’s greenest football club”
Pet food brand HOWND has established a three-year partnership with the UK football club Forest Green Rovers.
The two companies will work together to spread the benefits of plant-based pet food through advertising during games and brand partnerships.
Henry Staelens, CEO of Forest Green Rovers, said: “Bringing a company like HOWND into our partnership mix, who focus on pet food that is both planet-friendly and healthy, was an obvious partnership for us – we look forward to seeing it evolve over the seasons”.
Mark Hirschel, Commercial Director & Co-Founder of HOWND, added: “Football may not be the first thing that comes to mind when you’re a vegan brand for dogs, but this is something uniquely special for us. To have the opportunity to partner with FGR, an incredibly ‘green’ football club from top to bottom, shows how like-minded brands can work together for the better good. I couldn’t be more impressed with FGR’s sustainability measures; a 100% vegan football club, eco-friendly stadium innovations, the list goes on.”
Forst Green started its journey to become the world’s first carbon-neutral football club in 2010. The club provides an entirely vegan menu for players and fans, as well as using solar panels, water recycling, and an organic pitch amongst other innovations.