What we know about The Nutriment Company’s seventh acquisition this year
The Swedish player adds a British raw cat food producer to its portfolio. GlobalPETS has the details.
With an estimated 108 million cats living in European households, according to FEDIAF, the market potential is vast.
The Nutriment Company (TNC) is expanding its footprint in the raw pet food market with the acquisition of Purrform, a Berkshire-headquartered family business.
The Stockholm-based firm aims to go further than just adding a new product line to is portfolio. “It’s about meeting evolving consumer needs, growing in the right direction, and building a portfolio that reflects real life,” it says.
This move marks the company’s seventh acquisition in 2025 and is aimed at meeting the increasing demand for natural nutrition for cats. In June, TNC acquired German raw pet food manufacturer Graf Barf.
European reach
Purrform’s integration into TNC’s distribution network will allow the brand to increase its retail presence across the UK and Europe.
“We are excited to help scale Purrform’s impact and bring their unique offering to more cat owners across Europe,” says Anders Kristiansen, CEO of The Nutriment Company
Veronique Ornech, Founder and Managing Director of Purrform, is confident that under TNC’s leadership, “the brand will not only remain true to its roots but reach exciting new heights.”
Purrform was founded in 2011. The brand’s recipes, which feature 100% human-grade meat, offal and bone with no preservatives or artificial additives, mirror a cat’s natural prey-based diet.
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