World Pet Association Partners with Nielsen

Through this relationship, WPA members will have the opportunity to engage with Nielsen’s world class data to gain access to pet data and thought leadership.

For nearly 70 years, WPA has brought the pet world together by providing quality interaction and education for manufacturers and retailers to encourage healthy, happy pet relationships and a thriving pet industry. Through this alliance, WPA will continue its tradition of connecting members with necessary industry resources. Through Nielsen data, WPA members will gain greater visibility into consumer and market trends that will enable the data-driven decisions needed to help members grow.

“Nielsen is committed to helping companies of all sizes within the pet industry unlock future growth in the booming pet segment,” said Raha Alavi, SVP of Nielsen’s retail services.  “Over the past few years we have made great strides in expanding our resources to better serve the unique needs of the pet channel. We are thrilled to be working with WPA, and we look forward to cultivating a meaningful relationship with WPA members.”