Zooplus confirms takeover talks with EQT

After announcing the takeover bid from private equity firm Hellman & Friedman, the online retailer now confirms to Reuters that they’re also talking with Swedish investor EQT.
Zooplus said the outcome of the talks with EQT were still open and that it was not sure the discussion would result in an official public takeover offer.
Zooplus had said both the management and supervisory boards intended to recommend shareholders accept Hellman & Friedman’s offer.
So where is this going? Who will end up taking over Zooplus?
Update: Bloomberg reports that the New York-based buyout firm KKR is also considering a counteroffer.