Asia

The potential investment comes as competition in the South Asian country’s pet care sector intensifies.

Digitail, nextProtein, Marleybones, Muttley Crew, Pawsible Ventures, The Cat Health Company and Lil Luv Dog are raising millions to expand globally.

GlobalPETS highlights the latest international expansions as more companies pursue opportunities in foreign markets.

Pet supplement brand Zesty Paws contributes 14.7% of total group revenue. GlobalPETS learns more.

Despite inflationary pressures and supply-chain challenges, thousands of new offerings still launch in the sector each year. And their ability to stay the course rests on whether they can respond to evolving customer needs.

Holistic treatments such as acupuncture, hydrotherapy and laser therapy are redefining how veterinary care is delivered.

Demand for top-of-the-range and high-performance products is holding up, demonstrating that consumers are prepared to pay for quality and practicality.

The category is growing faster than the traditional mainstays of pet foods, driven by ingredients that claim to offer health and sustainability benefits.

Product expansion, cultivated meat, investment and new legislation are driving growth and innovation across the Southeast Asian market.

Saudi Arabia’s fast-growing veterinary and pet care markets set the tone for this year’s event.