Germany

Tierliebhaber’s premium functional snacks and health supplements will be added to the portfolio.

The German firm will add Cpro Food’s premium cat and dog food to its portfolio.

Despite setbacks, this segment is finding ways to grow as consumers opt for custom aquariums and shopping through online channels.

Mikko Forsström, currently based in Dubai, will oversee category development and assortment strategy at the German pet retailer.

The firm’s pet nutrition business benefited from pricing initiatives it implemented in early 2025.

Following the opening of 2 pilot stores in Hamburg, the companies plan to roll out the joint in-store offering in the near future.

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Over the past decade, pet care has undergone a remarkable transformation, with a surge in innovative products for everyday use driven by a booming sector and digital advances.

After 5 years out of the market, Joybuy will operate in the UK, Germany, France, the Netherlands, Belgium and Luxembourg.

Leading pet players, including Pets at Home, Musti, Fressnapf, Tom&Co and zooplus, have recently announced new executives.