Germany

Patent activity reveals healthy state of pet tech

Patent activity reveals healthy state of pet tech

Over the past decade, pet care has undergone a remarkable transformation, with a surge in innovative products for everyday use driven by a booming sector and digital advances.
Pet food innovations lead the consumer pack

Pet food innovations lead the consumer pack

Despite inflationary pressures and supply-chain challenges, thousands of new offerings still launch in the sector each year. And their ability to stay the course rests on whether they can respond to evolving customer needs.