The Swedish company has signed an agreement with Nordic PE firm Axcel and will continue its "ambitious" growth strategy.
The fund, headquartered in Copenhagen, has signed an agreement to acquire the Swedish firm from its current owners Systematic Growth.
Axcel believes that this deal is an “exciting opportunity” for them to leverage the company’s experience within the pet and consumer sectors.
Voff’s CEO Mårten Bernow added that the partnership with Axcel is good opportunity for the manufacturer to accelerate its leadership in the natural pet food market and expand the company’s footprint to new markets.
“Together, we will continue our ambitious growth strategy and European expansion through strategic acquisitions as well as driving organic growth through a unique combination of strong customer relationships, a compelling D2C offering and proven product development,” he claimed.
Ashkan Pouya, chairman of Systematic Growth, stated that they are “extremely proud” of the company they built since its foundation in 2014, considering that it has “been a remarkable journey.”
Last year, Voff bought the Finnish Aristo Oy, manufacturer of natural chews and treats RAUH!, in a bid to expand its operations in Northern Europe. In 2021, the company acquired Carne’s Doggi, a fast-growing German producer and seller of frozen dog food and natural treats, and Aniforte’s natural supplements brand.
The latest articles
Austria lists top retail and services firms, including pet players
These are the pet businesses that have ranked the highest in terms of customer satisfaction, customer service and affordability.
4 out of 10 British owners are in favor of work leave to take care of their sick dogs
A recent survey shows wide support for pet parents to enjoy the same rights as employees with children.
Interzoo 2024: what to expect
Just days before the European pet trade fair kicks off in Germany, GlobalPETS examines how it will unveil the latest trends in pet care.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.