Better Choice Appoints Ian Weiss as VP of Sales

“Ian has spent his entire career in the pet food, treat and supplies industry, delivering profitable growth while developing key relationships with industry distributors across the county,” said Damian Dalla-Longa, Co-CEO of Better Choice. “He’s the perfect fit for Better Choice as we continue to position ourselves as a leading global health and wellness company for animals.”

Ian previously served as vice president of sales at Arlee Pet Products.

During his tenure, he launched several Pet Specialty brands which achieved cross channel, national distribution in his first year and continued to increase sales volume and market share year-over year. He was also instrumental in increasing company profit margins by implementing processes to manage a hybrid sales plan covering two-step distribution, E-Commerce drop shipping, retailer direct sales and direct to consumer sales. In addition, he successfully launched the Comfurt Collar product line in 2017, which eventually was carried by more than 1,200 retail locations within one year.

As the national director of sales at Dogswell, Ian developed and achieved company target goals of 30% year-over-year growth, while implementing a goal-based bonus program aligning overall company growth targets with the individual targets of each team member (100% of goal achieved first year).

Mr. Weiss served in management roles within several divisions of Central Garden and Pet. He was directly responsible for fostering relationships between the company, it’s vendors and customers while growing sales within the Pet Specialty and Grocery channels. While at Central, he spearheaded the sales implementation of successful licensed promotional programs with The Walt Disney Company, MLB and the NFL.