Maro Trading Co. B.V. | Netherlands
A wide variety of styles and colours, high quality and value-for-money loose covers and inner cushions: Lex&Max is the leading dog and cat cushion brand in the European market.
Unique concept
Thanks to a combination of creativity, knowledge and good taste, Lex&Max has developed a unique concept in pet cushions. Lex&Max is a product range that allows for effortless switchingbetween colours, designs and styles. A dirty cover removed for washing can easily be replaced by a cover of a different colour using the same inner cushion.
All cushions are stylish, trendy and made from only the best textiles. The wide variety of covers also means that all cushions can be easily changed to reflect the mood of different seasons.
The company
Maro Trading Co. B.V. is a specialist textile company run by industry experts with many years’ experience in the pet products sector. From this experience and background, the company was set up ten years ago, leading to the creation of the flagship Lex&Max brand – a registered trademark only available through Maro Pets Co. B.V.
The Dutch company, based in the south of the Netherlands, ensures that every design and product is created anddeveloped in the Netherlands. The developers of Lex&Max have very close ties with shop owners – and of course with dog and cat owners. Several ‘endusers’ test all products before production is started.
Customers
The brand is mostly distributed in Europe by wholesalers who know their markets and retailers best. Maro Pets learned from experience that every country needs a specific approach. Good cooperation and assistance from the company are essential for wholesalers to be able to successfully sell the Lex&Max products.
The Dutch company is searching for new wholesalers, which is one of the reasons why it will be exhibiting at Interzoo 2016.
Innovation
Textile specialist Maro Trading releases two new collections each year for the domestic textile market. The company uses the latest colours, the finest fabrics and has great knowledge of all interiortrends. Maro Pets makes good use of its expertise to develop pet products in the best colours, fabrics and trends. The Lex&Max collection is extremely appealing and suits any interior.
Despite providing all of these benefits the company is still able to offer competitive prices. The complete product range has a high-end look, while price levels are average and surprisingly affordable.