Pet Food UK Ltd. (United Kingdom)

David O’Regan, Paul Hunter and Jim Moloney launched the first brands of the Pet Food UK portfolio in 2008. As dog and cat lovers the three founders are all strong believers that pets are part of the family and naturally care about what they eat. After researching the market, speaking to pet owners within the industry as well as friends and family, the first brands Barking Heads and Meowing Heads were born.

Secret to success

Their colourful packaging and memorable, playful product names quickly made an impact on the market as no one had ever approached the pet food sector in such a bold, striking manner and they are still unique to this day. However it is their ethics, ingredients and recipes, which has gained them such a strong reputation among pet owners and retailers alike.

All their recipes are formulated and sourced using only the very finest UK ingredients, with rice being the one exception. The company continues to develop and expand the brands and added treats, a grain free range and most recently wet foods to compliment the existing range.

UK sourced foods

In 2014, after many years of research, the company launched the brand AATU. AATU is the world’s first single protein 80/20 ancestral diet to include freshly prepared, preservative-free meat.

Again, all ingredients are sourced in the UK and the company has selected the innovative method of ‘Sous Vide’ to cook the meat going into the product. This ensures the breaking down of protein molecules whilst maintaining as much of the nutritional values as possible – a testament to the company’s belief that pets should be given the very best.

International player

Pet Food UK have successfully introduced their brands to the international market and are now represented in countries across Europe and as far afield as Russia and New Zealand.

What does the future hold for Pet Food UK?

Pet Food UK is working on many new, exciting projects whilst continuing to build on their outstanding foundation. Their committed team aims to provide the very best ultra-premium dog and cat food backed up with impeccable customer service and nutritional expertise. These qualities are key to the long-term success of the company.