Pioneering through innovation and science

While many in the industry focus on quick fixes for pet appetites, LitPet prioritizes the holistic welfare of pets. Its innovative LitPet Care Pyramid caters to a broad spectrum of pet health needs – from fundamental to advanced – ensuring a healthy lifestyle and preventing nutritional imbalances.

What sets LitPet apart?

LitPet believes in serving pets first by improving their health and longevity, bringing peace of mind to pet owners. Providing healthcare solutions that are an extension of the cherished bond between pets and their owners.

Since its start, LitPet has achieved several remarkable milestones:

• Academic collaborations: partnering with experts from the universities of Oxford and Cambridge, showing its dedication to cutting-edge pet health science
• Pet Care Pyramid: LitPet adapted Maslow’s hierarchy for pet needs, setting an industry standard
• Recent launch of the anti-stress supplement Pawsitive Powder: widely covered by Chinese media and receiving more than 1 million views

Expanding product lines and markets

LitPet offers 3 main product lines: nutritional, professional and medical. The nutritional line includes freeze-dried supplements for joint and urinary care, dental health and hair nutrition, plus a fish oil ointment series.

The professional line focuses on special pet needs (stress, cataracts), and the medical line is only used upon veterinarian’s advice at Hong Kong vet clinics.

LitPet rigorously selects a variety of medicinal and nutritional Chinese herbs for the development of its products. This approach seamlessly integrates Eastern and Western philosophies that support and enhance each other harmoniously.

LitPet is well-known in the Asian market, especially in Greater China, and plans to expand into Southeast Asia and Europe. Despite premium pricing, its freeze-dried nutrition products achieved over HK$1 million in sales within 3 months. In Hong Kong, its medical products hold a 33% market share.

Independent consumer studies consistently praise LitPet for customer satisfaction and effectiveness.

Shaping the future

LitPet follows the principles of “evidence, exploration and innovation”. With aspirations to become a global leader in scientific pet care, the company is developing new supplements and healthcare products for pets at all life stages.

Visit its website to learn about LitPet’s innovative approaches and join its mission for a brighter future for pets worldwide. Together, let’s advocate for better pet health.