This is PE firm Aliph Capital's second investment in the Middle Eastern pet industry after acquiring a Dubai-based retailer last year.
Saudi Arabia’s pet distributor and supplier, Pet Products Trading Company (PPTCO), has secured a capital injection of up to SAR80 million ($21.3M/€19.8M) from private equity business Aliph Capital.
The funding will be allocated to broaden PPTCO’s business footprint across the Kingdom of Saudi Arabia (KSA). The company says it will expand showrooms and digital capabilities.
Mohammed Al Roumi, Founder and CEO of PPTCO, says Aliph is a “strategic partner” whose vision aligns with its growth ambitions in the dynamic Saudi pet market.
Established in 2005, PPTCO has over 50 brands and a total warehouse space of over 10,000 square meters.
A nascent pet market
This is the first investment of the Abu Dhabi-based PE firm in the Kingdom after it acquired pet retailer The Pet Shop in the United Arab Emirates (UAE) in 2022.
Farah Al Mazrui, Head of Investments at Aliph Capital, acknowledges that the Saudi pet industry is “nascent” and that “the ecosystem is not fully developed compared to more mature regional markets.”
For Mazrui, this is an opportunity for PPTCO to access “significant upside through consolidation and growth.”
The Saudi Arabian pet market increased by more than 50% between 2020 and 2023. According to Euromonitor, the local pet care market is worth $137.7 million (€123.6M) this year.
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