Special Dog (Brazil)

Special Dog, the main brand of Manfrim Industrial e Comercial Ltda, was created in 2001 with the aim of offering high-quality pet food. The concept of differential quality of all Special Dog products is the result of Manfrim’s experience in manufacturing raw materials for the demanding market of children’s food products, breakfast products and condiments, a sector they have been operating in since 1967.

To ensure the quality of each Special Dog item, they constantly invest in the expansion of its operations, in improving the technology used at their manufacturing plant, as well as in staff training, all in accordance with intenational quality standards. Special Dog’s day-to-day work is based on the company’s vision of the world, which involves respect for others, whether they be employees, suppliers, distributors or customers.

Research and development

The idea behind the physical infrastructure and workforce capacity that Special Dog seeks to improve on a daily basis is to develop products that meet the needs and expectations of consumers. The company’s products are designed with maximum safety in mind, undergoing analysis and rigorous testing at each stage of their development. Once finalised, the products are evaluated by experts in dog and cat food: the animals themselves which are housed in the Special Dog Kennel & Cattery. The cats and dogs have so far always approved of the palatability and digestibility of each product of the range.

Products

At Special Dog, they believe in the following golden rule: for good food, use good ingredients. All raw materials used in Special Dog products come from suppliers who are subjected to rigorous inspections of their manufacturing plants, enabling the company to certify, through careful analysis, the quality of each ingredient contained in their products. Furthermore, Special Dog does not use substitutes. This ensures a consistent high quality and it allows distributors to offer their customers products without altered formulas.

Thus, Special Dog lives up to its promise to produce nourishing food for dogs and cats, for all stages of their lives. Due to the high levels of palatability and digestibility, the results achieved by Special Dog products, through the premium and super premium lines, has guaranteed customer satisfaction and loyalty.

Certification

The quality of the company’s products is proven through stringent analysis in specialised laboratories. Its integrated management system covers important aspects related to product quality, the environment and the well-being of employees.

International market

In addition to being one of the top 5 Brazilian companies in terms of sales volume and turnover, Special Dog is present in a number of other Latin America and in African countries, reaching customers through distributors who uphold their commitment to quality.

The company plans are to expand its presence in international markets, and to that end they are seeking collaboration with new distributors, especially for Europe and Asia.