Zoomark’s 20th edition kicks off in Bologna

More than 1,000 exhibitors from more than 50 countries are expected to gather in BolognaFiere from 15 to 17 May in this biannual event.

Over 58 foreign delegations will attend the 3-day trade event in the capital of Emilia-Romagna, with national pavilions of Canada, the US, the UK, China, Brazil, India, the Czech Republic, and Mexico. 

The organization expects 27,000 visitors from over 85 countries.

From innovation to start-ups 

Innovation will be key in this year’s Zoomark. Start-ups will play an important role in the so-called Next zone in Hall 16, featuring young businesses introducing themselves to the market and looking for ideas and inspiration.

The same hall will also host Pet Vision, a place to get inspired by the future trends shaping the pet industry in the coming years.

One of the topics will be the value for money that pet parents are looking for in an inflationary period and how pet businesses can achieve that without compromising the brand experience. The green transition, the increasing trend of healthy productions, and bespoke products and services will also be present in this area. 

Zoomark will host a competition where a jury of international trade journalists will pick the best and most innovative product launch presented in Zoomark. 

The jury will identify products and services as most qualitative, technological, and with innovative features and content for the category registered. The winners will be rewarded under the Pet Vision Awards, debuting in this edition.