Anna Toniutti

Balancing sustainability and pet trends

Sanicat is a leading brand in cat products and dedicated to sustainability. Discover how its proactive approach to eco-friendly solutions harmonizes with changes in the human-cat relationship.

Adapting litter to new trends and consumers’ needs

Pet owners are spending on their companion animals in the same way as parents spend on their children. According to Euromonitor International’s Voice of the Consumer Lifestyle survey, 71% of pet owners worldwide consider their pets to be family members.