PETS International Magazine May 2022
In this issue, you’ll discover:
Food & Ingredients
- Cat nutrition (Halal, insects, allergies…)
- Upcycling
- Mushrooms & fermentation
Trend reports
- Cat food buyer research
- Toys
- Pet treats
- Wearable tech
Global pet industry
- Sustainable packaging
- Online sales (E-commerce, live streaming, influencers…)
- Private labels
Articles in this issue
E-commerce trends to watch in 2022
The growth in online sales and the pandemic’s impact on purchasing behavior mark the year ahead for pet industry businesses.
Diving into the world of private labels
Pet products manufactured by companies for sale under a retailer’s own label provide similar quality to the high-profile branded products, but at a lower price – and that is appealing to many pet parents worldwide.
Insects in cat nutrition raise questions about digestibility
Cats may readily enjoy an occasional insect snack, but a new study suggests they may be less able to digest one if it constitutes a large percentage of their diet.
Halal pet food – an emerging segment on the global market
The global halal pet food market is poised for fast growth, including outside the countries traditionally attributed to the Muslim world. This is creating some promising opportunities for several market players who have already begun producing and marketing cat food in accordance with Islamic law.
The pet food industry’s sustainable recipes for packaging
Big players and alliances in different parts of the world aim to redesign packaging and reduce unnecessary materials as they move toward a future of 100% reusable, recyclable or compostable.
A cat with diabetes – nutrition comes to the rescue!
Managing diabetes in overweight cats can be a challenging task. Diet is one of the most important aspects of the treatment.
Cat food consumption and buyer preferences
To get better insights into the habits, preferences and attitudes cat owners have regarding cat food, we partnered with Yummypets to conduct a survey on cat food purchases and buyer preferences. Here are the results.
Scrutinizing the science behind allergy- reducing cat food
There’s no such thing as a hypoallergenic cat, so what can be done to make life more comfortable for allergic people?
Proudly Ukrainian, working responsibly towards global transformation
Kormotech is a Ukrainian family-run company that produces high-quality dog and cat food for its own brands and private labels.
90 years of passion for pets
How a search for quality bird food ended up in an internationally operating specialist supplier of food and more for birds, fish and farm animals.
The booming business of luxury for pets
Companies from various sectors are targeting pet parents who are looking for high-end products and services for their furry friends.
Let’s lower our pawprint!
Becoming a fully sustainable business in the pet food sector does not need to be as challenging as it may seem. What you need is transparency and strategic partnerships.
Double-digit pet treats sales spurred by pandemic
Pet owners are spending more time at home with their pets and this has translated into more opportunities for treat-giving, and a boost in sales figures.
The pet industry meets face-to-face again at Interzoo
Pet professionals from around the world will be gathering in the German city of Nuremberg from 24 to 27 May for Interzoo 2022.
The scientific mystery of mushrooms in the world of pet supplements
Consumers looking to protect the health of their pets are increasingly turning to medicinal mushrooms... and they might be onto something. But it’s far from easy for scientists to unravel the mystery of why mushrooms seem to promote better health.
Do fermented foods have a role in pet nutrition?
Health benefits associated with human consumption of fermented foods ultimately led to the discovery of probiotics. But do fermented foods also have a role in enhancing the nutrition of pets?
Helping pets cope with stress – the natural way
Whether you are moving, your family is growing, you are on holiday, you’re adopting a new pet, having work done on your house, or maybe you’ve found a new job: they’re all things that are part and parcel of your life.
Cross-border e-commerce in China: opportunities and challenges
The Asian economy has been an attractive place for foreign consumer brands in past decades. Why do some succeed and others struggle, while the rest – unable to determine a way in – look on wistfully?
Humanization in pet beds, crates and cushions
As the well-being of cats and dogs is increasingly important for pet owners, the market for pet bedding products is growing and expanding to meet the needs of all pets; not only those that are old or that have health issues.
The pathway to sustainable pet packaging
More than 300 million pounds (136 million kg) of flexible plastic packaging are created by the pet industry each year in the US, impacting around 67% of households. A lot is set to change by 2025.
Pet health priorities are evolving
The pandemic has placed health at the forefront of consumers' minds, with pet owners increasingly focusing on their pets' health after spending more time bonding with them.
Branding a package needs much more than just a pretty picture
Making sure your product catches the shopper’s eye – that’s what packaging design is all about.
The opportunities and obstacles for upcycled pet food
Upcycled pet foods utilize excess resources which are readily available instead of letting them go to waste. Six industry executives discuss how brands can evolve and succeed.
Interactive and smart toys for pets
Digital applications are part and parcel of all aspects of our everyday lives. Not surprisingly, as pets are fast becoming part of the family, their world is also being impacted by ‘interactive’ and ‘smart’.
The key elements of strong petfluencer marketing
How can you design marketing communications with petfluencers to benefit from reach, relevance, resonance and relationships?
Natural pet food proves formula for success
Ever since its launch in 2019, Absolute Petfood’s natural brand Grandorf has been off to the races. Its range of natural and hypo-allergenic dry food – which is 100% made in Belgium – and wet food for dogs and cats is exceedingly popular amongst pet parents.
Eco-friendly inks set to be the next step in pet food sustainability
How environmentally friendly a product is, also depends on the ink used in the packaging. Pet food producers are increasingly aware of that.
Making great pet nutrition affordable and accessible to all
With its vision to be the UK’s most sustainable and loved home of pet care brands, IPN delivers the health and happiness pet parents can afford and pets deserve.
Modern pet parents – setting higher standards for pet toys
The pet toy category has been booming since 2019, but now faces new challenges as pet parents look for toys as added value to the daily life of their pets.
The sales potential of live streaming
Pet product companies are scrambling to tap into a new and booming trend in Asia that is slowly expanding to Western countries.
How innovative technologies are helping meet the demand for value-added pet food
Around the world, pet owners are increasingly focused on their pets’ health and searching for more value-adding pet food. Lithuanian producer Kauno Grūdai has launched a new production line, based on innovative freeze-dried, meat-coated technology.