PETS International Magazine November 2020
Read about
Food and Ingredients
- Superpremium
- packaging and
- novel ingredient claims
Accessories
- The benefit of modern technology in pet accessories.
Benelux
- Ins and outs of the global entry point to Europe.
Articles in this issue
Getting real with augmented reality technology in the pet industry
Rising sales, increasing brand awareness and enhancement of customer engagement – these are just a few of the promises augmented reality brings with it.
Pet accessories: An insight into purchasing decisions
A recent survey among pet owners in four countries revealed some idiosyncratic behaviour. What pet owners say is important, is not always guiding in their purchasing decisions!
How mobile apps and accessories are enhancing pet care
AMA Research recently looked into how high-tech pet accessories are enhancing pet care in the UK.
Making shelves come alive
New technologies – such as tracking, dynamic pricing and extended reality – hold the promise of significantly boosting in-store sales. This is how!
Post-pandemic premiumisation
A tighter pet-owner relationship could help drive sales of premium pet products or at least insulate the market to a degree from the impact of a post-pandemic recession.
Are holistic pet foods redefining the superpremium segment?
The superpremium segment is generally reserved for the highest quality products, typically positioned on clear-cut ingredient or targeted health claims. ‘Natural’ and ‘holistic’ pet foods are increasingly taking over this space.
What’s next for pet food in a post-pandemic world?
The Global Alliance of Pet Food Associations (GAPFA) has a clear view on the global status of the pet industry, due to their strong connection with prominent associations and manufacturers worldwide. They shed their light on the times before, during and after the pandemic, considering pet ownership, customer behaviour and industry trends.
