Read about
Food and Ingredients
- Superpremium
- packaging and
- novel ingredient claims
Accessories
- The benefit of modern technology in pet accessories.
Benelux
- Ins and outs of the global entry point to Europe.
Articles in this issue
Benelux: The door to Europe
Benelux ports are the international entry point to the European market. Pet industry players from all over the world use these ports to transship their products. PETS International interviewed a few players about their experiences with trading into Europe through the Benelux.
Getting real with augmented reality technology in the pet industry
Rising sales, increasing brand awareness and enhancement of customer engagement – these are just a few of the promises augmented reality brings with it.
Pet accessories: An insight into purchasing decisions
A recent survey among pet owners in four countries revealed some idiosyncratic behaviour. What pet owners say is important, is not always guiding in their purchasing decisions!
How mobile apps and accessories are enhancing pet care
AMA Research recently looked into how high-tech pet accessories are enhancing pet care in the UK.
Connected technologies
Enabling pet owners to stay connected with their pet
As pets increasingly become one of the family, owners are just as concerned about their pet’s health and safety as their children’s. Now new, connected technologies are enabling owners to keep tabs on their pet any time of day.
Making shelves come alive
New technologies – such as tracking, dynamic pricing and extended reality – hold the promise of significantly boosting in-store sales. This is how!
Vadigran | Belgium
New leaders, new strategy
Laroy | Belgium
At home in the house of brands
The multiple benefits of functional fibre ingredients
New product developments based on functional fibre are showing continuous growth. Better understanding of the functionalities of fibre types is key to success.
The art of sourcing ingredients with a health claim
Pet product manufacturers are increasingly looking for reliability, security of supply and value in the sourcing of health-claim ingredients. How do leading ingredients manufacturers provide for these needs?
Do you have a sustainable packaging strategy?
From a purely technical point of view, there is no difference between packaging used for pet food and for human food. The big difference is that packaging for human food communicates its sustainability to the consumer. This rarely happens on pet food packaging. Yet there are definitely sustainable solutions.
Premium food for small mammals
Rabbits, chinchillas or hamsters might be small, but they still deserve the best to fill their little tummies and stay in good health. Luckily, nowadays, we have a wide variety of premium food available on the market for our small companions.
When hydrolysed and novel protein diets may not be hypoallergenic
Hydrolysed and novel protein diets are often used in the diagnosis and treatment of food allergies in pets. There are a few crucial points to bear in mind, however, when considering these diets and their claims.
Post-pandemic premiumisation
A tighter pet-owner relationship could help drive sales of premium pet products or at least insulate the market to a degree from the impact of a post-pandemic recession.
Leveraging the opportunity of novel health ingredients
Out of crisis comes opportunity: the opportunity for brands to innovate. Several under-utilised novel health ingredients could hold the key to product differentiation and marketplace growth.
Are holistic pet foods redefining the superpremium segment?
The superpremium segment is generally reserved for the highest quality products, typically positioned on clear-cut ingredient or targeted health claims. ‘Natural’ and ‘holistic’ pet foods are increasingly taking over this space.
Dinnissen | the Netherlands
Trusted by the best
Versele-Laga | Belgium
Passionate about pets since 1932
What’s next for pet food in a post-pandemic world?
The Global Alliance of Pet Food Associations (GAPFA) has a clear view on the global status of the pet industry, due to their strong connection with prominent associations and manufacturers worldwide. They shed their light on the times before, during and after the pandemic, considering pet ownership, customer behaviour and industry trends.
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