Fressnapf posts record €4 billion turnover in 2023

Compared to 2022, Fressnapf’s sales grew by around €475 million ($514.3M) in 2023.  

While Germany continues to be its biggest market in terms of turnover, with gross sales reaching €2.1 billion ($2.27B), international business grew by 19% to €1.9 billion ($2.06B).

The company said its online sales also increased more than 20% compared to 2022. France and Belgium saw the “most pronounced” growth in the e-commerce channel, with rates of 59% and 67% respectively. 

For Founder and Owner Torsten Toeller, the group’s business model “has proven to be resilient.”

“The positive sales development is based on the consistent implementation of our strategy towards the omnichannel ecosystem,” he notes, adding that this was driven by the expansion and transformation of their stores, including “the wider pan-European footprint through the acquisition of Jumper in the Netherlands and the extension and internationalization of our service offering.”

The pet retailer acquired Dutch pet retailer Jumper Groep last November in a bid to strengthen its presence in the Netherlands.

Plans for the future

To build out its sales channel and strengthen its online customer experience, Fressnapf is building a new 72,000-square-meter logistics center in Germany with an automated shipping hub, from which it plans to service its growing e-commerce business throughout Europe. 

The company has also earmarked more than €500 million ($541.4M) toward future investments over the next 3 years. “The investments, which are made from [our] own resources, focus on the areas of expansion, future store, IT, supply chain and human resources,” explains Fressnapf Group CEO Johannes Steegmann. 

Along with an increase in turnover, Fressnapf also grew its employee head count. The company currently employs close to 18,000 people across Europe, more than 1,300 of whom work at its headquarters in Germany. 

Fressnapf also plans to continue hiring through 2024, expecting to add around 850 new store employees and 800 new jobs in its new logistics center.