Indian pet parenting app receives capital injection
Sploot closed a funding of $800,000 to expand services and areas of coverage.
Sploot, a New Delhi-based pet-parenting mobile app, raised $800,000 (€747,500) in its second round of seed funding led by angel investors.
The capital injection is expected to push regional expansion and further increase its services across its dog walking, grooming and customized meal plan services.
“India’s youth is now single-handedly giving rise to the pet parenting industry, and this is, in turn, giving rise to the demand for more things than just quality pet food, grooming, accessories, and other vet services,” says angel investor Chaturvedi. He also notes that he is happy to see Sploot enabling this “generation of hustlers with the ease of pet parenting at just a click.”
Investor backing
Since its founding, Sploot has been backed by Redstart Labs, a subsidiary of Info Edge. In 2022, the company invested $500,000 (€467,000) in the brand. Their latest contribution was not disclosed.
Sploot’s business philosophy is to simplify pet care by creating a community of pet owners who share their experiences and provide services and expert advice to troubleshoot common problems people have. It also focuses heavily on pet parenting education. “We believe that education about pet parenting is the first step towards influencing purchase decisions,” says Co-Founder and CEO Garima Kaushal.
Currently, the company boasts 100,000 app downloads, 80,000 meals delivered and 100,000 dogs walked in the National Capital Region alone. Sploot was earlier part of Blume Ventures’ Lead Tribe, a program for early-stage women entrepreneurs, and Google’s Appscale Academy, an educational platform supporting businesses of new-gen tech entrepreneurs.
Some sources indicate that Indian pet companies raised $77 million (€71.9M) in investments between 2021 and 2022.
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