Jollyes increases revenue by 8.7%, driven by store expansion, private label and frozen raw food

The UK-based discount pet retailer Jollyes Pets announced revenue of £169 million ($227M/€198M) for the fiscal year (FY) 2026, ending on 31 May. The figure represents an 8.7% year-over-year (YoY) increase, reinforced by a 7% YoY rise in transactions. 

While total growth was supported by the opening of 14 new stores throughout the fiscal year, the company also registered a 4.3% rise in like-for-like sales.

Growth drivers

Jollyes attributes the performance to its product portfolio, such as the rollout of its new private label under the brand Simply Jollyes, the introduction of an extended frozen raw food range across stores, and the launch of low-priced natural treats from £0.25 ($0.33/€0.29), such as sausages, lamb braid, pig’s ears and pork rolls.

“Our strongest growth categories were frozen raw food and natural treats,” the company tells GlobalPETS. “In terms of customer behaviour, we continue to see appreciation of the value we offer strengthening as a discounter.”

Additionally, the company saw gains from its investment in convenience through its partnership with Uber Eats, which introduced fast delivery from select stores.

Growth plans

The retailer plans to double its store count in the next 5 years, expanding from its current 123 locations to more than 250. Between July and September, 6 new stores will be opened. 

Jollyes recently released a list of more than 160 target locations across the UK to demonstrate its interest in the property market and negotiate attractive lease agreements.

Another component of its growth plan is product assortment. In the last month, it launched Optimum Pet Health (OPH), a new private label food range targeting special diets. Now, the retailer is preparing to introduce over 30 fresh food offerings to gain market share in the premium segment.