Thaís Matos

Companies are investing in dedicated store space, additional pick-up points and faster fulfillment to improve the online shopping experience.

The platform is expanding into new markets as pet brands explore social commerce as a route to product discovery, demand generation and sales.

Manufacturers and retailers are also updating their names, logos and packaging designs as the market becomes more crowded.

The private label player is adding dry food capacity in the region while shifting European investments toward wet food, treats and localized production.

While amounts and shares differ, companies are opting for facility expansions and biotech partnerships in the pursuit of targeted goals in innovation.

Pet prices moved in different directions across Europe, the US, Brazil and India in August as central banks adjusted monetary policy.

Six of seven companies analyzed by GlobalPETS increased sales in Q2 2026, with a favorable price-volume mix and channel expansion offsetting market and cost pressures.

Store expansion, acquisitions and incentives supported faster growth, while loyalty and recurring revenue drove more modest gains.

NielsenIQ forecasts pet care revenue to grow 6% in 2026, with gains driven entirely by e-commerce as physical-store sales decline.

An analysis by GlobalPETS shows that retailers and manufacturers are allocating a larger portion of revenue to cover business operations.