Thaís Matos

Pet food and supplies prices stabilized or declined in most European and American markets, while veterinary services registered slight increases.

Data shared with GlobalPETS shows that sales in the country have risen by nearly a third, while more than 2,000 brands compete in some subcategories.

New rules allow international manufacturers to test demand with less red tape, but long-term success will require broader distribution strategies.

Pet food manufacturers are investing in long-term energy strategies as they pursue price stability and reliable renewables.

Insect and cultivated meat producers are expanding capacity and testing retail demand, but high costs and uneven consumer uptake continue to present challenges.

Automation and AI are driving efficiency as producers seek to reduce emissions and labor costs alongside managing a wider range of product formats.

Smaller entry packs, bulk formats and revised price points are helping manufacturers navigate shifting shopping habits without losing sight of profitability.

Growing demand for pet omega-3s is driving a wave of supplement launches, while supply constraints are accelerating the search for alternatives.

Cancer diagnostics and kidney disease therapies are opening new opportunities as competition in dermatology intensifies and pricing strategies evolve.

As pet owners focus more on preventive health, companies are exploring new applications for postbiotics, despite limited awareness and scientific evidence.