Mars launches AI-driven lost & found service for pets
The new app, ForPaws, uses facial recognition technology to reunite lost pets and their pet parents based on a photo.
The app uses a recent photo of the pet to create a Smart ID that is unique to them. In the unfortunate instance that a pet goes missing, ForPaws can use the photo to highlight unique facial features and visual characteristics of the pet, helping people in the ForPaws network connect lost pets with their families.
The technology is powered by an advanced machine learning algorithm that constantly improves accuracy rate with the addition of more photos to its database.
The app is initially launching in Bangalore and will be providing this service first for dogs before expanding to more cities and including more pets like cats.
“With the increase in smartphone penetration & sharp drop in internet data costs, more & more services are leveraging smart tech to solve consumer pain points. With ForPaws we want to leverage facial recognition technology & a network of pet lovers to solve a serious problem of tracking missing pets & helping them find their way home.” – Mohit Arora, Global Digital Marketing Lead, MARS Petcare