Target announces its own pet food brand
The retailer launches its new and affordable brand of cat and dog food on August 15th.
The assortment of wet and dry food, treats and toppers includes delectable items like Chicken & Brown Rice Recipe Dry Dog Food, Wild Caught Salmon Recipe Wet Cat Food, and Chicken, Pumpkin & Turmeric Recipe Toppers.
The line of pet food has no artificial colors, flavors or preservatives and no wheat, corn or soy. Instead, ingredients include real poultry, pasture-raised beef and fish that are wild-caught using sustainable practices that help protect ocean resources.
And more than 40% of Kindfull items are in recyclable packaging.
“Kindfull highlights Target’s continued commitment to providing our guests with an incredible cross-category portfolio of owned brand options to choose from alongside their favorite national brands,” says Jill Sando, executive vice president and chief merchandising officer, Target. “With Kindfull, our newest owned brand offers guests pet food for their furry family members that showcases our commitment to quality, value and thoughtfully selected ingredients.”