Wholesaler launches ‘product knowledge’ platform
Award-winning pet and aquatic goods supplier Pedigree Wholesale says it wants to transform the way the trade shares product knowledge with retailers, and is partnering with digital Go-To-Market Collaboration platform Myagi to roll out its network across the pet industry.
By adding an online platform to its suite of tools for supporting customers, Pedigree Wholesale believes it is optimising its communications with retail channels and paving the way for innovation in the specialist pet industry.
As a supplier of products across a wide range of brands, Pedigree says it understands the impact of its retailers’ in-store experiences and works hard to support specialist retailers to build valuable relationships with customers.
The it says making specialised content for sales staff available on demand through Myagi’s platform means it will be ‘even more adept at delivering the right information to help retailers create engaging and informative customer experience’.
Gerard O’Mahony, commercial director at Pedigree Wholesale, said: “With increasing demands and changing ways of working, getting the right information to the shopper is becoming increasingly more challenging. At Pedigree we want to support our customers in every way, this includes making sure they have access to the information they need when they need it. Partnering with Myagi allows us to get the right content, to the right people at the right time.”
Source: Pet Business World