Country reports

Sponsored by Caldex Holdings Ltd
A pet industry global icon
Sponsored by Caldex Holdings Ltd

A pet industry global icon

For half a century, the Classic brand has been more than just a name in the pet industry – it’s a symbol of British ingenuity, quality and reliability. And Classic’s future trajectory is just as ambitious and promising as its illustrious past.
Indicators of change in the small pet market

Indicators of change in the small pet market

Although cats and dogs remain the most popular choices of pet, increasing awareness of the appeal of alternative companions is beginning to speed up product innovation.
Sponsored by Suziria Brands
Decades of pet care excellence
Sponsored by Suziria Brands

Decades of pet care excellence

What started as a family business sparked by a beloved cat has grown into one of Ukraine’s top pet players, with an expanding global footprint.
Why it’s time to pay attention to cats

Why it’s time to pay attention to cats

Insights from a US survey show that pet food manufacturers can seize new market opportunities by meeting cat owners’ rising demands, especially in relation to product choice, quality and healthfulness.
Nordic consumers embrace raw diets for their pets

Nordic consumers embrace raw diets for their pets

The raw food trend has been growing across Denmark, Sweden, Norway and Finland for the past 2 decades. How are local manufacturers investing in research and innovation to drive further expansion?