Country reports

As pet ownership continues to grow at a steady pace, households in the country are showing new patterns of spending, care and brand loyalty.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.

Despite a lack of comprehensive data, industry experts anticipate the pet market in this area expanding significantly beyond traditional retail in the coming years.

The German pet industry is a strong economic driver with vast potential. Yet continued success in this sector takes strategy, innovation and staying power.

It’s one of the most rapidly growing pet sectors in its region but, while Thailand’s competitive outlook is encouraging, new tariffs could prove to be an obstacle.

With nearly half of Filipino households owning a cat or dog and double-digit import increases, the country’s industry is on an upward trajectory.

Increased ownership of cats and dogs in the big cities is boosting demand for premium food, accessories and services as well as for online shopping.

New research from Animal Medicines Australia (AMA) reveals that financial constraints do not prevent families from adopting pets.

With the Eastern European nation due to join the eurozone from January 2026, how will this move affect the country’s pet industry?

A look at pet care trends across Poland, Hungary, the Czech Republic and Slovakia – and how they stand in comparison with Western Europe.