Netherlands

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The Dutch firm shifts its focus to Southeast Asia, aiming to lower costs and benefit from a more favorable regulatory environment.

Companies across the pet sector, including Covetrus and Rover Group, have expanded their footprints since the start of the year.

Despite setbacks, this segment is finding ways to grow as consumers opt for custom aquariums and shopping through online channels.

The newly added manufacturer is central to the Dutch firm’s strategy to offset regulatory pressure and drive growth from 2026 onward.

The manufacturer and distributor identifies opportunities where other industries see little to no potential.

Over the past decade, pet care has undergone a remarkable transformation, with a surge in innovative products for everyday use driven by a booming sector and digital advances.

After 5 years out of the market, Joybuy will operate in the UK, Germany, France, the Netherlands, Belgium and Luxembourg.

The Stockholm-based pet player expands to pet treats with the addition of Dutch producer Antos to its portfolio.

GlobalPETS highlights the latest international expansions as more companies pursue opportunities in foreign markets.