Netherlands

Cats remain the most common household pet, while aquarium fish record the strongest growth over the year.

The Fatory has added nitrogen filling to its liquid bottling line to protect oil-based formulations from oxidation.

Recommendations include banning profit-based incentives for vets, improving price disclosure and reviewing smaller clinic acquisitions.

New data suggest a surge in deal-seeking behavior, with 37% of shoppers actively researching promotions before making a purchase.

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The Dutch firm shifts its focus to Southeast Asia, aiming to lower costs and benefit from a more favorable regulatory environment.

Companies across the pet sector, including Covetrus and Rover Group, have expanded their footprints since the start of the year.

Despite setbacks, this segment is finding ways to grow as consumers opt for custom aquariums and shopping through online channels.

The newly added manufacturer is central to the Dutch firm’s strategy to offset regulatory pressure and drive growth from 2026 onward.

The manufacturer and distributor identifies opportunities where other industries see little to no potential.