Netherlands

The manufacturer and distributor has turned South American cattle hide into a fully digestible alternative to traditional chews.

The retailer brings 144 stores under shared leadership, strengthening cross-border cooperation across purchasing, marketing and e-commerce.

Companies across food, fashion, beauty and lifestyle are entering the pet space through limited editions, collaborations and dedicated product ranges.

The emerging category combines exercise, socialization and health services, attracting pet owners looking for more comprehensive wellness solutions.

Elanco, Virbac, Boehringer Ingelheim, ADM and Pet Service Holding post higher revenue and earnings.

Orion Animal Health, Corbion and BiomEdit are among the players with recent technology breakthroughs.

Cats remain the most common household pet, while aquarium fish record the strongest growth over the year.

The Fatory has added nitrogen filling to its liquid bottling line to protect oil-based formulations from oxidation.

Recommendations include banning profit-based incentives for vets, improving price disclosure and reviewing smaller clinic acquisitions.

New data suggest a surge in deal-seeking behavior, with 37% of shoppers actively researching promotions before making a purchase.