Portugal

Interview with CEO of ZU

Interview with CEO of ZU

Following its acquisition by Musti, the Portuguese pet retailer is accelerating its expansion strategy, with larger stores in the pipeline offering a deeper range of accessories and services.
Portugal: Competition intensifies as the market builds

Portugal: Competition intensifies as the market builds

The expansion of specialized retail beyond major centers, as well as investment in local production boosted by public funding, are key to understanding the driving forces of the Portuguese pet segment.
Review reality check

Review reality check

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?
Bright future predicted for private labels

Bright future predicted for private labels

The in-house brand pet food sector is flourishing – particularly in Europe where it often registers higher shares of the market compared to other product categories.