All you need to know about trade shows in the pet industry

All you need to know about trade shows in the pet industry

These events offer unmatched opportunities to stay competitive and drive growth, from uncovering innovative products to building valuable connections. Here’s a look at the key pet industry trade shows you shouldn’t miss.

Why trade shows are the pet industry professional’s secret weapon

Trade shows are vital for staying competitive in the pet industry. They offer a unique chance to discover innovative products, connect with key players and access regional and international markets.

Beyond product showcases, these events offer workshops, expert panels and insights into trends like sustainability and premium pet care, equipping professionals to adapt and grow. 

Trade shows are an essential resource for launching products, expanding networks, or gaining market intelligence. Let’s find out which trade shows you shouldn’t miss. Here’s an overview of pet industry trade shows in 2025 and 2026. 

Exploring Europe: Pet industry trade shows you shouldn’t miss

Europe is projected to remain the second-largest region in the pet industry through 2030, accounting for one-third of the global share, with notable increases in pet ownership in Germany, France and Italy.

Considering that, it’s no surprise that Europe is home to some of the pet industry’s most prominent trade shows, offering unparalleled opportunities.

GlobalPETS Forum

Though this is not a traditional trade show, this exclusive networking event has earned its place on this list as the pet industry’s favorite gathering. 

This event brings together 300 executives from the world’s leading pet companies. It is the ultimate platform for connecting with new international business partners. It’s the perfect place to gain insights from world-class speakers and staying ahead of industry trends. 

Each year, the event is hosted in a luxurious 5-star hotel in a different European city (next up: Istanbul, Turkey, 2026). It is a must-visit for professionals looking to expand their networks and stay inspired.

Two of the biggest trade show players, Interzoo and Zoomark, dominate the European scene, alternating years to provide industry stability and avoid overlap.

GlobalPETS Forum (GPF) 2025 in Prague. Pet industry networking event. Pet industry trade show.

European pet industry trade show Interzoo

Interzoo, held in Nuremberg, Germany, shifted to taking place in even-numbered years in 2020 to better align with market needs and support recovery post-pandemic. This change allowed exhibitors and visitors to plan more effectively and bolstered the event’s reputation as the leading global platform for pet supplies.

The next edition, scheduled for May 12–15, 2026, is expected to attract over 40,000 visitors from more than 140 countries. Most 2024’s exhibitors plan to exhibit again in 2026.

European pet industry trade show Zoomark

Zoomark, on the other hand, occurs in odd-numbered years. The upcoming show will be held May 5–7, 2025, in Bologna, Italy. 

Renowned for its focus on innovation, the 2023 edition saw 1,060 exhibitors and nearly 28,000 visitors. Zoomark offers unique features, such as the “Next 5.0” hub for start-ups and the “Atelier,” a space dedicated to pet fashion and design.

Other European pet industry trade shows

In addition to these flagship events, Europe hosts a variety of regional trade shows catering to local markets and niche audiences. Here are some of the bigger shows:

  • PATS (Birmingham, UK): A leading event for the UK’s pet and aquatic industries, featuring product launches, networking opportunities and educational workshops.
  • Anido (Kortrijk, Belgium): A biennial trade fair focusing on the Benelux region and northern France, showcasing a wide range of pet care products and services.
  • ZoorfExpo (Stockholm, Sweden): Scandinavia’s largest pet trade show, spotlighting innovations for pet stores, veterinarians and groomers.
  • Iberzoo+Propet (Madrid, Spain): Large international trade fair for pet professionals, focused on the pet care and welfare sector.
  • Expozoo (Paris, France): An annual event for professionals and consumers, the Paris Animal Show – Expozoo is an exhibition for the pet sector in France.
  • PetExpo Poland (Lodz, Poland): The go-to show for meeting Polish manufacturers and distributors, pet store owners and wholesalers.
  • PetExpo Romania (Bucharest, Romania): A local pet industry trade show in Romania.
  • PETZOO Eurasia (Istanbul, Turkey): Turkey’s largest pet product exhibition aims to dominate the Eurasian region. 

Other niche shows that are worth mentioning are:

  • Pets at Glee (Birmingham, UK): Mainly focused on gardening but with a dedicated pet hub.
  • PLMA’s “World of Private Label” (Amsterdam, Netherlands) is an international tradeshow focused on private label offerings. It has a dedicated pet area. 

Each event provides a unique perspective on the European pet industry, making them valuable for professionals seeking to expand their knowledge and market reach.

Unleashing opportunities: key pet industry trade shows in the US

The pet industry continues to thrive in the US, driven by a surge in pet ownership and evolving consumer demands. 

You can find a 2024 overview of the US pet industry, including the latest data and trends, here.

Trade shows are a critical part of the landscape, offering unique opportunities for networking, education and exploring the latest products and technologies. 

The two major players leading the charge in the US are Global Pet Expo and SuperZoo. If you’re looking to sell your products in the United States, SuperZoo is your go-to show. Global Pet Expo is a good choice if you are looking for a more international audience. 

International pet industry trade show in the US: Global Pet Expo

Global Pet Expo, held annually in Orlando, Florida, is the country’s largest pet industry trade show. It provides a premier platform for international networking, business development and showcasing the latest innovations in pet care. You can find a report from the 2024 edition here

The 2025 edition will take place on 26-28 March and is expected to attract tens of thousands of industry professionals. The visitors can explore the exhibit floor with 1,100+ companies across 3,400+ booths. The floor includes new specialty sections like The Modern Pet, The Natural Pet, the Vivarium and the Supplier Pavilion.

Largest local US pet industry trade show: SuperZoo

The next SuperZoo will be hosted in Las Vegas on 13-15 August 2025. It was founded by the World Pet Association in 1950. SuperZoo serves as an annual gathering for the pet industry to network, learn and conduct business. 

Recognized for its extensive educational sessions, SuperZoo has become North America’s leading pet retail event. It attracts over 16,000 attendees, including 1,320 international buyers and featuring over 1,100 exhibitors. 

During SuperZoo’s last edition, a key topic of discussion was the challenge hard goods brands face from the proliferation of copycat products, particularly from pure-play e-tailers like Amazon, Temu and TikTok Shop.

In addition to these 2 flagship shows, some more local trade shows could interest you. 

  • Animal Health, Nutrition & Technology Innovation USA (Boston, US): A key summit for connecting start-ups with investors and corporate partners, focusing on animal health innovation.
  • Connect: Canada’s Pet Trade Expo (Ontario, Canada): A growing event celebrating Canada’s pet industry, with 350+ exhibitors, including start-ups and major players.
  • PET South America (São Paulo, Brazil): Bringing together solutions, products and services from across the pet market, offering valuable networking and market trend insights for professionals in Latin America.

Asia’s pet industry growth: key trade events

Asia’s pet industry is rapidly expanding, with countries like India and Thailand experiencing some of the highest growth rates in the pet care sector.

This surge in growth has led to a marked increase in interest in major pet industry trade events across the region, which are becoming essential platforms for networking and business development.

Main pet industry trade shows in Asia

PetFair Asia (Shanghai, China): The largest exhibition for pet supplies in Asia, PetFair Asia brings together over 1,600 exhibitors and 70,000+ professionals in a 250,000㎡ space. This leading trade show provides a vital platform for businesses to access the Asian pet market, featuring a wide range of pet products and innovations. It’s an essential event for networking, sourcing and staying ahead of the latest industry trends.

Pet Fair Asia pet industry trade show exhibition floor

Pet Fair Southeast Asia (Bangkok, Thailand): The largest B2B event in Southeast Asia. The 2025 edition of Pet Fair Southeast Asia will be the most international yet. It will attract over 400 exhibitors and 10,000+ trade visitors from across the globe (October 29-31, 2025). This dynamic trade show is an essential platform for global stakeholders, featuring a rich conference program and a vast exhibition floor.

China International Pet Show (CIPS) (Guangzhou, China): Set to take place from November 13-16, 2025, CIPS is Asia’s leading international pet industry trade show. With an expected attendance of over 70,000 professionals, the show will feature a broad range of activities. Including the Global Pet E-commerce Forum and international grooming contests.

Pet Sourcing Fair China (PSC) (Guangzhou, China): From November 5-7, 2025, PSC offers a comprehensive view of the pet supply chain, with over 500 exhibitors and 20,000+ buyers. This event focuses on fostering global collaboration and sustainable growth in the pet industry.

India International Pet Trade Fair (IIPTF) (New Delhi, India): A prominent B2B event in the Indian Subcontinent, IIPTF is set for August 23-24, 2025 and will attract 10,000+ business visitors. The event will feature expert seminars, workshops and an international grooming contest, showcasing the rapidly growing Indian pet market.

Other notable Asian trade shows include:

  • PETEX India (Telangana, India): A leading B2B2C event attracting over 25,000 pet owners and 3,000+ trade visitors.
  • InterPetFest (Ho Chi Minh City, Vietnam): Vietnam’s largest B2B2C pet event with 200 B2B and 50 B2C booths, offering extensive networking opportunities for industry professionals and pet owners.</span>
  • Interpets Osaka (Osaka, Japan): Japan’s largest international pet event, showcasing a wide range of products for both the pet industry and pet owners.
  • China Pet Expo (Beijing, China): This large pet supplies expo in China focuses on pet food, healthcare and a wide range of pet products.
  • Pet Fair Beijing (Beijing, China): A large trade show in northern China’s pet industry.
  • Interpets Asia Pacific (Tokyo, Japan): Japanese pet event showcasing a wide range of products from food to technology.
  • Petfair Cambodia (Phnom Penh, Cambodia): Cambodia’s international trade fair for the pet industry.
  • Pet Fair Vietnam (Ho Chi Minh City, Vietnam): Vietnam’s top pet trade fair.
  • PetExpo Singapore (Singapore): Singapore’s largest pet fair.
  • Aquamania (Singapore): A B2B trade show for the ornamental fish and aquarium market.

Middle East growing pet industry: key trade shows 

It has been an upbeat couple of years for the pet care industry in the Middle East region. See here for an industry overview of the area. 

The well-informed consumers in the region demand all kinds of high-end products and services. 

Therefore, pet industry trade shows become more popular in the area so brands and stores can live up to consumer expectations. 

Pet World Arabia (Dubai, UAE): One of the largest pet trade events in the Middle East, Pet World Arabia is set to attract over 3,600 visitors in 2025, offering B2B networking opportunities, a veterinary conference and workshops featuring global industry experts.

Zoo Expo (Almaty, Kazakhstan): Features a wide range of professionals, including breeders, veterinarians and retailers. Zoo Expo offers thematic seminars and presentations on pet care, feeding and veterinary medicine.

Pets Arabia (Dubai, UAE): An executive-level event designed to connect pet industry vendors with major distributors and top retailers from 30 countries in the Middle East, facilitating over 600 pre-arranged meetings annually.