E-commerce dog food brand launches in Walmart
The premium line of kibble, treats, and dental chews of Jinx will be available in 1,000 stores across the US.
The Californian-based pet food company said that the retail relationship with Walmart enables them “to evolve and meet the needs of shifting consumer purchasing preferences and patterns.”
“We’ve redefined dog nutrition by creating functional, superfood-packed, better-for-you label pet food and treats that provide more balanced options. We’re excited to see Jinx products on Walmart shelves across the country and on Walmart.com so that we can give more customers access to better food for their dogs,” said Terri Rockovich, Co-Founder and CEO of Jinx.
The products will be also available through Walmart’s online shop.