Mars implements same-day delivery for its pet products in the US
The manufacturer aims to increase its customer reach to pet parents looking to buy quickly and easily from their smartphones or laptops.
The company’s entire portfolio, including brands such as Pedigree, Royal Canin, and Whiskas, is now available via the grocery delivery platform Instacart.
According to the company, products will be available to 90% of the US population.
“At Mars, we are consumer obsessed and know today’s savvy consumers are shopping on digital platforms like Instacart for choice, convenience, and time-saving benefits,” said Kelly Goering, Vice President of Sales at Mars.
“Online shopping and same-day delivery are critical for brands looking to accommodate consumers’ busy schedules,” added Kasey Jamison from Instacart, which delivers from more than 70,000 stores in at least 5,500 cities.