Purina launches probiotic supplement for cats
The product is aimed at owners that want to calm the behavior of their felines.
Calming Care contains a strain of beneficial bacteria that have been shown to help cats maintain calm behavior as we help them cope with changes in routine and location.
The company said that it also helps promote positive conduct such as playing and seeking out social contact.
“It can be tricky for pet owners to identify anxious behaviors in cats because they may attribute anxious behavior to being part of their cat’s personality or the ‘that’s just the way they are’ mentality,” said Dr. Ragen McGowan, Animal Behavior Expert at Purina.
The 2021 Purina Pro Plan Veterinary Supplements survey revealed that 78% of cat owners surveyed had a cat that regularly exhibited one or more anxious habits.
In addition, more than 2 out of 10 cat owners believe this way of being is just “the way their cat is.”