Rosewood Pet sells majority stakes to supplier Dayes
The British pet accessories and treats company will use this opportunity to continue pursuing its “ambitious” growth plans.
Neil and Bev Panter, who used to be the main shareholders, sold the majority of the stakes of the Telford-based family-run company at the beginning of July.
“Together with Dayes we can cover the full range of pet treats and accessories and offer a branded portfolio with proven success around Europe. We feel that within Dayes our entrepreneurial spirit is appreciated, and we are able to utilize our joint strengths to ensure a strong future,” they claimed.
According to the pet care company, Dayes has distribution power in Europe and the additional category expertise to complete their offer.
Market leader in Europe
Dayes’ CEO Wouter Meijerink noted that they aim to be the leading European pet care specialist, offering a wide portfolio of pet products.
“Rosewood’s treat offering is complementary to the existing Dayes pet treat range. Additionally, Rosewood is considered a leader in pet accessories, where we see many opportunities in the EU. This is a great fit and we see a great future for the collaboration between Dayes and Rosewood,” he stated.
Dayes has a product portfolio of 10 brands and works with European food, non-food, online and drug store retailers in the entire supply chain.
In its 20 years of history, Rosewood Pet has supplied the UK pet market and currently exports its products to over 50 countries.