DTC
VAFO grows health and nutrition portfolio with Pezz life investment, Sam’s Field launch
The initiatives expand the company’s presence in preventive health, strengthen its direct-to-consumer reach and broaden its premium nutrition offering.
Spain: Mature owners are shaping the next era of pet care
A new generation of engaged pet parents is refashioning consumption habits, raising expectations and creating new opportunities across food, retail and services.
Buddy Bites secures $4.2M funding as it targets Taiwan expansion
The pet food company is preparing to enter the new market in 2027 while scaling its retail and veterinary channels.
BARK prioritizes profitability as quarterly DTC sales decline
Improved subscriber retention, stronger retail sales and growing demand for BARK Air helped offset continued revenue pressure.
VAFO takes over Pets Deli, targets €80 million in revenue by 2030
The Czech group plans to combine the German firm’s D2C position with its manufacturing and R&D capabilities to drive growth.
Beyond kibble: Inside Europe’s D2C pet food market
New industry data reveals that 5 European countries account for nearly half of all direct-to-consumer pet food brands in the region.
Tractor Supply and Freshpet double down on digital to capture pet market share
From vet services to DTC expansion, both players are reshaping their strategies to win higher-value customers.
Analysis: Pet health players bet on retail and DTC channels as vet visits decline
Non-prescription medicine is also expected to boost performance, especially with high rates of tick infections.
BARK prioritizes profitability over subscriber growth
The American subscription player is cutting marketing investment and leaning more heavily on its commerce business amid tariff pressures.
CapEx deep dive (II): pet retail investment shifts from expansion to optimization
From the UK to the US and Brazil, Pets at Home, Petco and Petz-Cobasi are recalibrating investment strategies after years of infrastructure-heavy spending.









