Italy

Jollyes, Fressnapf, Tractor Supply and other chains have announced new openings in recent months.

A year before it even opens, Zoomark 2027 has confirmed over 60% of the exhibition space, underlining its status as a premier hub for the global pet industry.

Players are gaining recognition for customer service leadership, supported by training programs and digital innovation.

The European pet retailer expanded its store network in France, Italy and Poland, and opened a new e-commerce fulfillment center.

The acquisition of Animal Store brings 12 additional locations in Calabria, while the company has agreed to develop a branded shop-in-shop format within a DIY retail partner.

The pet category ranked fourth for mobile app penetration among leading e-commerce companies operating in the country.

A new study shows Italian pet owners are increasingly prioritizing nutritional claims, while interest in locally made products declines.

New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.

Nearly 8 out of 10 sales in the country’s pet sector came from pet food, while e-commerce continued to increase its share of turnover over the year.

From PFAS-free packaging to lab-grown dog treats, the pet industry event in Nuremberg showcased how environmental and economic realities are shaping the market.