Italy

A new study shows Italian pet owners are increasingly prioritizing nutritional claims, while interest in locally made products declines.

New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.

Nearly 8 out of 10 sales in the country’s pet sector came from pet food, while e-commerce continued to increase its share of turnover over the year.

From PFAS-free packaging to lab-grown dog treats, the pet industry event in Nuremberg showcased how environmental and economic realities are shaping the market.

International growth and operational improvements support results as the pet retail group plans to invest in omnichannel and smart pricing strategies.

Transparency is a buzzword in pet food. Gheda is using QR codes to actually deliver it.

What happens when an Italian private label manufacturer builds its own retail brand - and an artisanal bakery line - without leaving its production core behind?

Despite setbacks, this segment is finding ways to grow as consumers opt for custom aquariums and shopping through online channels.

As the competition intensifies, brands that manage feedback strategically can gain an edge in visibility, credibility and conversion.

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?