Italy

Sponsored by Carbone Pet Products
The case for integrated pet care manufacturing
Sponsored by Carbone Pet Products

The case for integrated pet care manufacturing

What happens when an Italian private label manufacturer builds its own retail brand - and an artisanal bakery line - without leaving its production core behind?
How to get the most out of online ratings

How to get the most out of online ratings

As the competition intensifies, brands that manage feedback strategically can gain an edge in visibility, credibility and conversion.
Review reality check

Review reality check

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?