South America

A government advisory body is reviewing rules on veterinary medicines, bird ownership and animal transport, while EU import measures add pressure to the industry.

Pet food and supplies prices stabilized or declined in most European and American markets, while veterinary services registered slight increases.

Real internal growth for Purina accelerated to 4.3%, while pricing turned positive as the category gained market share across regions.

The manufacturer and distributor has turned South American cattle hide into a fully digestible alternative to traditional chews.

The number of pet-related businesses has increased 57.2% since 2019, as pharmacy chains and e-commerce players intensify competition.

Growing demand for pet omega-3s is driving a wave of supplement launches, while supply constraints are accelerating the search for alternatives.

Tractor Supply, Elanco and Boehringer are among the players expanding production capacity and strengthening their operational footprint.

The platform is expanding into new markets as pet brands explore social commerce as a route to product discovery, demand generation and sales.

GlobalPETS speaks with trade officials about what the trade opening means for exporters, while trade data in the Gulf region points to growing demand.

Manufacturers and retailers are also updating their names, logos and packaging designs as the market becomes more crowded.