Supplements

Revenue from the Hong Kong-based company’s pet supplements portfolio increased 3.5% in the first nine months of 2026.

MPM Products, PetAg, Maev, Go Raw and PAWD Drinks are among the companies to have received third-party recognition for their business practices.

Real internal growth for Purina accelerated to 4.3%, while pricing turned positive as the category gained market share across regions.

New rules allow international manufacturers to test demand with less red tape, but long-term success will require broader distribution strategies.

The manufacturer and distributor has turned South American cattle hide into a fully digestible alternative to traditional chews.

The number of pet-related businesses has increased 57.2% since 2019, as pharmacy chains and e-commerce players intensify competition.

Transactions span the US, New Zealand, Europe and Asia, covering veterinary software, pet health, ingredients, manufacturing and consumer brands.

Growing demand for pet omega-3s is driving a wave of supplement launches, while supply constraints are accelerating the search for alternatives.

As pet owners focus more on preventive health, companies are exploring new applications for postbiotics, despite limited awareness and scientific evidence.

The science behind a supplement matters, but its success also depends on whether a pet is willing to take it.