Supplements
Interview: United Petfood maps out next phase of growth in North America
The private label player is adding dry food capacity in the region while shifting European investments toward wet food, treats and localized production.
From Hollywood to Formula 1, pet brands court new audiences
Fancy Feast, Jinx, Canidae, The Farmer’s Dog, Feline Frenzy and VETRESKA are partnering with public figures to expand their reach, engage new audiences and support commercial growth.
Sponsored by Lallemand Animal Nutrition
Sponsored by Lallemand Animal Nutrition
The gut is running the show: Why the microbiome has become pet nutrition’s new frontier
Advances in microbiome science are reshaping how the industry thinks about nutritional value.
How digestive health is rewriting the pet food playbook
As consumer demand and product innovation continue to align, manufacturers are looking at ways to expand the segment using the latest technology.
Sponsored by LitPet
Sponsored by LitPet
LitPet’s pill-free approach to joint care
New joint supplement pairs European science with Traditional Chinese Medicine botanicals.
Puppy fat: tackling dog obesity through the gut
Prebiotics and probiotics are gaining attention as useful tools in weight management, as research reveals their role in canine metabolic health.
Sponsored by Naturacare
Sponsored by Naturacare
Why pet supplements need more than a good formula
What separates the products that succeed from the ones pets refuse?
Sponsored by Bioiberica
Sponsored by Bioiberica
The vitamin missing from most canine gut supplements
Bioiberica's Probioplus pairs three biotics with a clinically relevant dose of vitamin B12.
H&H targets high-single-digit growth for pet portfolio in 2026
The group’s pet business was supported by accelerated growth in high-margin pet supplements in North America in H1 2026.
Pet companies rank among America’s fastest-growing private businesses
The 2026 Inc. 5000 ranking features US firms spanning pet wellness, veterinary services, insurance, retail and pet care.