The American home retailer tested successfully the concept in 15 locations.
Lowe’s has announced the expansion of its agreement with Californian pet retailer Petco where customers can purchase pet care products in addition to homeware and DIY items.
Initially, the trial was roll out across 15 Lowe’s stores and the company expects to reach 300 locations by the end of 2023 with the aim to target more customers.
Lowe’s Executive Vice President of Merchandising Bill Boltz says the initial program was successful, as it “resonated with existing shoppers and introduced new customers to Lowe’s.”
The company says that introducing Petco’s products to Lowe’s stores has allowed the business to “continue elevating and localizing its curated assortment” to offer its customers the right products.
With the expansion of Petco within Lowe’s stores, the retailer hopes to offer more tailored products and services to its customers, especially those residing in rural locations.
Lowe’s posted sales of $22.3 billion (€20.2B) in the first quarter of 2023, a decrease of 4.3%. According to the North Carolina company, this was due to “lumber deflation, unfavorable weather and lower DIY discretionary sales.”
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