Alternative ingredients

Political recognition and circular-feed initiatives are strengthening the case for alternative proteins, but regulatory bottlenecks still stand in the way of scale.

Early products have certainly generated interest, but supply constraints, regulatory hurdles and the cost of scaling are delaying wider commercial adoption.

A decade of studies has broadened the scientific assessment of insect inclusion in pet food from protein quality and digestibility to safety, palatability and potential health benefits.

Insect and cultivated meat producers are expanding capacity and testing retail demand, but high costs and uneven consumer uptake continue to present challenges.

Growing demand for pet omega-3s is driving a wave of supplement launches, while supply constraints are accelerating the search for alternatives.

Nestlé Purina, Algiecel, Alinatur, Leiber and United Petfood are investing in production capacity, automation and supply chain efficiency in the region.

A transatlantic divide is emerging in 2026 as European players pursue global expansion while North America prioritizes integration and margin protection.

Palatants are expanding beyond traditional fats and proteins to combine taste appeal with gut health and sustainability benefits.

Genesis Group has joined forces with Proudi to combine its production and research capabilities with the pet food company’s brands and retail network.

The latest funding programs prioritize pet health, nutrition, insurance and technology.