Belgium

The private label player is adding dry food capacity in the region while shifting European investments toward wet food, treats and localized production.

Carrefour and Tom&Co are expanding their in-store ranges, offering more premium, veterinary and specialized pet care products.

Versele-Laga becomes Versele: one master brand, one mission and a clear ambition for 2032.

Falling parcel volumes from Asia and rising costs could accelerate the shift towards regionally based fulfillment and distribution models.

New investments target manufacturing, alternative proteins, healthcare distribution and insect farming technology across Europe and India.

Recent acquisitions by Pets Choice, Boehringer Ingelheim and Vital Pet Group point to a continued focus on portfolio expansion and market growth.

Unicharm, BetterBone, WIMBA, COLLAR and Kormotech are expanding their international presence through market launches, distribution deals and retail partnerships.

The UK company acquired natural pet food brand Forthglade, while Belgian manufacturer United Petfood secured a 50% stake in German wet food producer SmartPetPro.

VAFO Group, Champion Petfoods and Cargill have unveiled major investments across Europe and Canada.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.