Belgium

Recent acquisitions by Pets Choice, Boehringer Ingelheim and Vital Pet Group point to a continued focus on portfolio expansion and market growth.

Unicharm, BetterBone, WIMBA, COLLAR and Kormotech are expanding their international presence through market launches, distribution deals and retail partnerships.

The UK company acquired natural pet food brand Forthglade, while Belgian manufacturer United Petfood secured a 50% stake in German wet food producer SmartPetPro.

VAFO Group, Champion Petfoods and Cargill have unveiled major investments across Europe and Canada.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.

The new executives have been appointed to drive omnichannel, post-merger integration and long-term growth for European players.

From PFAS-free packaging to lab-grown dog treats, the pet industry event in Nuremberg showcased how environmental and economic realities are shaping the market.

The initiative, based on the UK’s standardized guidelines, aims to establish an EU-wide framework for companies operating in the segment.

FAM STUMABO provides advanced cutting solutions to ensure quality and efficiency in pet food manufacturing.

Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.