Belgium

Automation and AI are driving efficiency as producers seek to reduce emissions and labor costs alongside managing a wider range of product formats.

The retailer brings 144 stores under shared leadership, strengthening cross-border cooperation across purchasing, marketing and e-commerce.

Tractor Supply, Elanco and Boehringer are among the players expanding production capacity and strengthening their operational footprint.

Fressnapf | Maxi Zoo, ZooRoyal, Heads Up For Tails, Petstock and Pet Supplies Plus are among the companies expanding their footprints across key markets.

Manufacturers and retailers are also updating their names, logos and packaging designs as the market becomes more crowded.

The private label player is adding dry food capacity in the region while shifting European investments toward wet food, treats and localized production.

Carrefour and Tom&Co are expanding their in-store ranges, offering more premium, veterinary and specialized pet care products.

Versele-Laga becomes Versele: one master brand, one mission and a clear ambition for 2032.

Falling parcel volumes from Asia and rising costs could accelerate the shift towards regionally based fulfillment and distribution models.

New investments target manufacturing, alternative proteins, healthcare distribution and insect farming technology across Europe and India.