North America

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

APPA data points to new highs in digital pet care shopping in 2025, led by strong uptake in the food, treats and essential categories.

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

The USMCA remains in force until 2036, but industry groups warn that annual reviews could undermine trade stability and create uncertainty.

Double-digit growth in cat food and improved pricing helped boost fourth-quarter sales and profit, while organic sales remained under pressure.

From vet services to DTC expansion, both players are reshaping their strategies to win higher-value customers.

VAFO Group, Champion Petfoods and Cargill have unveiled major investments across Europe and Canada.

Non-prescription medicine is also expected to boost performance, especially with high rates of tick infections.

Players are gaining recognition for customer service leadership, supported by training programs and digital innovation.

The category ranks third among grocery categories for online penetration, behind health, beauty and baby care.