Palatability

In-home trials can capture real-world feeding behavior while incorporating valuable owner observations.

Palatants are expanding beyond traditional fats and proteins to combine taste appeal with gut health and sustainability benefits.

Research shows the impact of adding a palatant to just one part of a chunks-in-gravy recipe.

As toppers move from picky-eater fix to enrichment, a familiar ingredient fits the brief.

Cats are famously fussy. A new palatant wins them all over.

What separates the products that succeed from the ones pets refuse?

Pet food’s protein supply is under pressure, and fermentation can change what comes next.

Low single-digit gains in palatability offset a slight decline in pet nutrition in the first quarter of 2026.

As alternative proteins gain traction, manufacturers are adapting formulations and processing methods to maintain kibble quality.

A heightened focus on specialized, high-quality pet nutrition is prompting development of innovative techniques for enhancing flavor and smell.