Palatability

Positive volumes supported the division after slight organic sales declines in the first half of the year.

A decade of studies has broadened the scientific assessment of insect inclusion in pet food from protein quality and digestibility to safety, palatability and potential health benefits.

With the Chinese pet market showing healthy numbers, the government is investing in the sector as one that offers valuable growth opportunities.

Insect and cultivated meat producers are expanding capacity and testing retail demand, but high costs and uneven consumer uptake continue to present challenges.

The science behind a supplement matters, but its success also depends on whether a pet is willing to take it.

In-home trials can capture real-world feeding behavior while incorporating valuable owner observations.

Palatants are expanding beyond traditional fats and proteins to combine taste appeal with gut health and sustainability benefits.

Research shows the impact of adding a palatant to just one part of a chunks-in-gravy recipe.

As toppers move from picky-eater fix to enrichment, a familiar ingredient fits the brief.

Cats are famously fussy. A new palatant wins them all over.