Pet Food

Why a single metric dictates the entire nutritional label, and how pet food manufacturers can finally take proactive control.

A brand refresh, new product ranges and a focus on gut health signal Pooch & Mutt’s shift toward personalized pet nutrition while retaining its functional roots.

Maxi Zoo France, KIKA, Innovafeed, Lider Pet Food and others have recently been recognized across a range of international industry accolades.

The German player wants to strengthen pet food supply chain resilience and unlock new growth opportunities.

With more than 50 years of expertise and a recent packaging rebrand, Naturediet is helping retailers tap into the fast-growing natural wet dog food category.

A survey across six markets reveals that while dry food is highly competitive, wet food tends to show stronger brand concentration.

What happens when an Italian private label manufacturer builds its own retail brand - and an artisanal bakery line - without leaving its production core behind?

BeneMeat and Innovafeed findings point to lower emissions alongside improved animal health outcomes and feed performance.

Rawhide has dominated pet retail for decades. A safer, smarter alternative is finally here.

Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.