Private label

Plant-based dog food. Guaranteed nutrition, proven taste. No cross-contamination. Built for brands.

What happens when an Italian private label manufacturer builds its own retail brand - and an artisanal bakery line - without leaving its production core behind?

GlobalPETS speaks with the retailer’s CEO about the company’s plan to strengthen customer relationships and drive more frequent visits.

The Italian player plans to expand private-label range and increase store network.

The corporate moves, capital injections, market insights and regulatory changes that resonated most with readers.

Following 2 years of development, the home improvement retailer is responding to growing demand.

TRANSAVIA will produce private-label pet food from poultry by-products, targeting export markets.

The impact from the company’s private-label exit is expected to continue through the first half of FY2026.

Despite inflationary pressures and supply-chain challenges, thousands of new offerings still launch in the sector each year. And their ability to stay the course rests on whether they can respond to evolving customer needs.

The segment is outpacing the broader dog food category, as major retailers and brands launch new lines to meet rising consumer demand.