Private label

Supermarket chains like Lidl and M&S are strengthening their own-brand portfolios as the segment gains traction.

Furniture-style designs, multifunctionality and technology are reshaping the market, but manufacturers need to balance innovation with safety and practicality.

The manufacturer and distributor has turned South American cattle hide into a fully digestible alternative to traditional chews.

Slower growth and a wider gap between economy and premium segments are changing how retailers are formulating and marketing their own brands.

A survey in the US reveals that Gen X leads monthly purchases, Millennials prefer to shop for pet supplies weekly and Boomers prioritize premium spending.

The private label player is adding dry food capacity in the region while shifting European investments toward wet food, treats and localized production.

At the Goldman Sachs Consumer and Retail Conference, executives outlined plans to strengthen customer engagement, services and private label strategies.

A transatlantic divide is emerging in 2026 as European players pursue global expansion while North America prioritizes integration and margin protection.

What separates the products that succeed from the ones pets refuse?

Spar and Shoprite are focusing on scale, private labels and in-store expertise to win over cautious consumers.